Rami Bitar, CEO of Tawfeer Supermarkets, recognizes the importance of catering to diverse audiences' preferences in different areas of Lebanon. The success of the first Tawfeer Supermarket has led to expansion plans, with a focus on studying each area's economic dynamics to tailor offers and discounts to suit local needs. Maintaining consistent quality and customer satisfaction across all branches is a top priority. Tawfeer Supermarkets engage with their audience on social media, receiving positive feedback and requests for more branch openings due to the unique specialties offered in each location. Their expansion policy has proven successful, with a commitment to listening to customers' demands and adapting to their needs, as seen in the recent relocation of a branch from Zkak el Blat to Raouche.

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